44th Parl. 1st Sess.
June 20, 2022 11:00AM
Mr. Speaker, today I rise to lead our consideration of third reading of Bill C-11, the online streaming act. This is not our first time dealing with this type of legislation. Bill C-11 is largely the same as the previous bill, which was adopted by the House on June 2021. The main difference between the two are changes in the approach to social media and the correction of drafting errors.
Our government reintroduced reforms to the Broadcasting Act in February of this year. Our goal with this legislation is to modernize the act so that it continues to serve Canadians in an increasingly digital age. Bill C-11 also delivers on our government's promise to update the act in support of Canadian content.
We Canadians are known for our rich and diverse culture. This is no accident. Rather, it is a consequence of bold action taken in the past. Our culture is the result of deliberate decisions Canadians have taken to support it, not the least of which is the Broadcasting Act, a crucial piece of cultural legislation.
The Broadcasting Act is not new. It was last amended in 1991, when I was still at Mary Ward elementary school in Niagara Falls. The years since have seen a rapid innovation in all sectors regulated by the act. The Internet has gone from a rarity to something that we hold in the palm of our hands. TV Guides have been thrown out in favour of on-demand streaming. Music has become ubiquitous, thanks to robust digital libraries. Films are now more available and instantly accessible, more than ever before. It is like having a Blockbuster store right in our own home. If we are talking about 1991 references, that is a good one to make.
In short, how we produce, access and think about content has changed dramatically. Our updates to the Broadcasting Act will continue to serve Canadians now and in the future as well as it has in the past.
I would like to highlight four main ways the online streaming act will serve Canadians.
First, Bill C-11 will ensure greater representation in our entertainment media for minority communities in Canada. Diversity is a cornerstone of Canadian identity but it is not a given. Representation matters. We must make sure that all Canadians can see themselves reflected in the stories they engage with.
Bill C-11 makes it possible for minority communities to be better seen and heard in our digital media. Some of these communities include francophones, indigenous peoples, minority language communities, LGBTQ+ persons and persons with disabilities. Canadian programming is telling those stories. It is up to us to make sure those voices are heard loud and clear, and that even more diverse voices can join them. Kim's Convenience, a show produced by CBC, follows a Korean family who runs a small business in Toronto, a distinctly Canadian experience. Schitt's Creek, another Canadian television program, leads with LGBTQ2S+ characters.
It is stories such as these that make us proud to be Canadian. They make us feel at home and they also make us feel seen and heard. We must not underestimate the power of seeing these kinds of stories on our screens. We must take action to make a welcoming space online for a diverse chorus of voices. This action includes taking steps regarding allocation of resources, which brings me to my second point.
The audiovisual interactive media sectors contributed over $19 billion to Canada's GDP in 2020. It is an important segment of the Canadian economy, yet industry trends are worrisome. Current market trends anticipate a decrease in the production of Canadian television content by approximately half a billion dollars by 2025, compared to 2020. That is a 13% decrease and 13% fewer Canadian voices to be heard.
The year 2020 was not an optimal year either. That year, Canadian television production declined by $320 million compared to 2018. These numbers are not figments of our imagination. They are facts. The industry is telling us that it needs our support and we should listen. Bill C-11 proposes interventions that can change the trajectory of these projections. If passed, the Department of Canadian Heritage projects that Canada's cultural production ecosystem could benefit by more than $1 billion annually in mandated contributions. Greater financing means that additional funding would be available to Canadian productions, which would lead to more diversity in our broadcasting.
The risk is not purely economic. We are also risking the livelihood of tens of thousands of Canadians. Film, television and broadcasting production sectors represent 165,000 jobs. We need to protect the stability of those employment opportunities, especially as we come out of a pandemic.
The pandemic limited the revenue steams of Canadian artists and creators. Many had to reinvent how they share their gifts with the world. We all benefited from their resilience. We found solace in their music, we travelled through film and we experienced community through television. Creators are there when we need them, and Bill C-11 is our way to give back to them.
Creators told us they did not want to be subject to regulations in the online streaming act, and we listened. Their work will not be considered commercial, regardless of how much money they make. Our legislation would ensure that productions of digital-first creators do not face additional hurdles. Traditional broadcasters have long been subjected to certain requirements that bolster Canadian creators. We must ensure that new broadcasters, such as streaming platforms, offer our sectors the same backing. Bill C-11 would make that a reality.
My fourth point is to do with the support of artistic innovation. We wrote Bill C-11 to advance artistic innovation, not to hinder it. One of the ways we would be advancing innovation would be by changing our primary regulatory tool. As it stands, broadcasters must obtain broadcasting licences from the CRTC before they can operate in Canada. This is the bread and butter of current regulations. In this legislation, we have adopted a new approach: the condition-of-service model. Under our new model, broadcasters, both traditional and digital, could operate in Canada as long as they respect the conditions laid out by the CRTC.
The new conditions of service could be updated at any time. Previously, updates would only be made during the licensing renewal process, or every five to seven years. Our proposed model would give the CRTC the ability to seek contributions from broadcasters in support of Canadian storytellers, be they musicians, TV producers or filmmakers. All of these updates would ensure that regulations can evolve alongside the industry, rather than chasing to keep up.
I would like to change gears for a moment. I have laid out the four key things the online streaming act would do to improve cultural development and equity in Canada, but let us take some time to look at what the act would not do.
I will start with the most fundamental point. Bill C-11 would not regulate the Internet. I will say it again, because we hear it from the other side: Bill C-11 would not regulate the Internet. Traditional broadcasters have been regulated by the Broadcasting Act for decades. Television personalities were never regulated by the Broadcasting Act. This principle would not change under Bill C-11. The legislation would update our definition of “broadcasters” to include the platforms many of us get our content from.
The online steaming act would regulate foreign streaming companies, such as Netflix and Spotify, and domestic ones, such as Crave. Social media platforms that function as broadcasters, such as YouTube, could also fall under these regulations, but only the social media service itself would have responsibilities under Bill C-11. Content creators would not be subject to regulations. Platforms are in, and users are out.
Bill C-11 would not control what Canadians view online. On the contrary, it would pave the way for folks to view more Canadian content. With Bill C-11 we would be making it possible for Canadians to create more stories that resonate with their fellow Canadians. This fact goes back to my earlier point about the need for equal representation on our screens and in our earphones. We want to ensure that Canadians in the cultural industry face no closed doors when they tell their stories. The online streaming act would not limit the choices of Canadians, and this bill would create more choices for consumption, not less.
I want to assure every Canadian that, if this bill becomes law, their ability to choose what they watch and what they listen to would not change. We will always protect Canadians' freedom of expression.
The legislation would not overturn the Broadcasting Act. It would modernize the Broadcasting Act so that the good of that legislation continues to be experienced by future generations of Canadians for years to come. History has shown us the importance of supporting broadcasting through legislation. Thanks to the Broadcasting Act and the work of parliamentarians who passed and amended it, we grew up consuming and loving Canadian content. This content has played a role in establishing our collective identity.
Our country is vast. Geographic separation can isolate us from province to province, territory to territory and region to region. Our shared experience of viewing and listening transcends the distance. It is one of the things that unites us. The actions and achievements of past parliamentarians made it possible to hear languages we did not speak, to see coasts of our country we had not seen and to listen to music unlike what we heard in our homes.
Our job is hold open even richer cultural experiences for coming generations of Canadians. Part of my identity as a Canadian is thanks to people who saw value in giving me those experiences. I would like to return the favour for future generations.
The COVID pandemic was a challenge for many of us. We watched local businesses struggle, community theatres close and film productions cease. Despite all of this disruption and chaos, many large streaming platforms had pandemic gains. Netflix is one example. The company gained 16 million new subscribers at the beginning of the pandemic. Fairness is paramount, and streaming services should hold no preference. As they solidify their place in our media landscape, they must be subject to wise and fair regulations. Bill C-11 could require online streaming platforms to contribute to the production of Canadian audio or audiovisual content. This bill could also require them to financially support the training of Canadian creators. This kind of financial support makes a big difference in the lives of many people.
Bill C-11 is before us today, thanks to the dedication of Canadians, public servants, industry professionals and parliamentarians. The Broadcasting Act guided the creation of great Canadian content for many years. We are grateful for the experiences it enabled us to share in the current era it helped us usher in, but we cannot let past decisions determine what tomorrow looks like. It is time for Canada to take greater control in today's digital era to fight for greater representation; to strengthen cultural growth and cultural sectors; to safeguard jobs and music, film and television production; and to evolve with the times and not fall behind them.
I am proud to stand behind legislation that will help Canada do that. I would like to commend the Minister of Canadian Heritage for his passionate defence of this legislation. His leadership has been critical in getting the bill to this point. I would also like to thank the Minister of Environment for the work he did on this legislation when he was the minister of Canadian heritage.
Now it is our turn to act. In passing this legislation, we will bring about a new era of Canadian content creation. We will ensure a promising future for our artists, our creators and our storytellers. We will shape what future generations think of when they picture what it means to be Canadian. Let us give them a future they can see themselves in.
With that, I invite my hon. colleagues to support this legislation.
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Mr. Speaker, as for controlling what Canadians watch, the Broadcasting Act regulates television. I do not make the member watch Roughriders games, nor does the government or the CRTC make him do that. If he wants to watch the BC Lions, he is free to do that. If he wants to watch American football, he is free to do that.
With respect to algorithms, the law specifically prohibits the CRTC from regulating algorithms. With respect to what Mr. Scott said, what the member and Conservatives have left out is that Mr. Scott said the current legislation, as drafted, already allows the CRTC to regulate online platforms, but that Bill C-11 builds a wall around it. Platforms will have obligations; users will not. That is how it has been for the last 50 years under the CRTC for traditional broadcasters. It will continue to be the same for online streamers.
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Mr. Speaker, I would like to thank the hon. member for his question and his collaboration during the debate and throughout committee work.
I know the Bloc, the Liberals and the NDP work very well together to ensure that we do hear diverse voices and that we do act to protect the French language, both within Quebec and outside of Quebec. That is what we are building on. In the Broadcasting Act, we are building on the others who have come before us in order to ensure that the voices and how Canada looks, how Canada sounds and how Canada communicates are reflected back at us.
I know we can quibble about amendments and I know the member was very passionate about that amendment, but I know we both stand behind the principle of this legislation, which is to ensure that strong voices in Canada, including strong francophone voices, are heard in our digital landscape as they have been heard under the Broadcasting Act with traditional broadcasters.
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Mr. Speaker, I think we have to be careful, because there are web giants—and I know Netflix was mentioned in that group—that contribute heavily to Canadian production, employ many Canadians and provide many good union jobs as well. We should be careful when we are lumping everyone in to one particular group.
I agree that this legislation is about ensuring a level playing field. Our traditional broadcasters, although people will say what they will about the Bells and Rogers of the world, are Canadian companies. Large foreign companies should have to play by a similar set of rules. I do not know why the Conservatives are taking the side of huge foreign companies like Google or a Chinese company like TikTok over Canadian companies in Canada. It has been disappointing this entire time.
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Mr. Speaker, I have had the opportunity to speak to creators large and small across the country. We had Gord Sinclair of The Tragically Hip before our committee. The member for Kingston and the Islands will not like me phrasing it this way, but a band from a small town in eastern Ontario that grew to be a huge success across the country benefited from previous legislation. He came to our committee to say he wants to see the next Tragically Hip and that Bill C-11 will do that.
We have been hearing that from artists across the board who have had significant success, and some who have not. The artistic community has been united in their support, from what I have heard on Bill C-11, and it is something I ask all members of this House to pass so that we can get that help to our artists.
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Mr. Speaker, I would like to thank the hon. member for Saanich—Gulf Islands. Once again we find ourselves working together on a piece of legislation in a collaborative way. As we saw, amendments were accepted, I believe, from all parties in this House, including the Green Party and the Conservative Party, which stands opposed to this legislation.
I had the opportunity to meet with community broadcasters, which are a fundamental part of who we are. I would like to thank the hon. member for her amendment and for taking the time to stand up for those voices, because it is important for us to be local as we move out in the digital age. A lot of times we lose that local experience, which is so important in knowing what is going on in our communities in a basic way. In an era of disinformation, more local sources provide us with better context and better information than the information we get from strangers on YouTube, so I want to thank her for helping to strengthen the Broadcasting Act in that way.
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Mr. Speaker, this is a multi-billion-dollar industry. As I said in my speech, the industry employs 165,000 Canadians, and it is not just traditional broadcasters or traditional industries but digital creators too, and we do not want to separate them; they are all artists. Digital creators and traditional creators are all creating and benefiting our economy. It is important that we stand up and contribute and grow that number of 165,000 people employed in this industry, and Bill C-11 will help us along that way.
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