44th Parl. 1st Sess.
September 27, 2022 10:00AM
Mr. Speaker, I rise in opposition to Bill C-252, legislation that seeks to amend the Food and Drugs Act, and more specifically seeks to impose an advertising ban on unhealthy food and beverage products to youth under the age of 13. This bill is substantively similar to Bill S-228 from the 42nd Parliament, which I similarly opposed.
The objective of the bill is a laudable one. After all, obesity is a real problem in Canada among young people. Recent data indicates that approximately 30% of children and youth between the ages of five and 17 are obese. That is not good. That is a problem, and it is one that we must work toward addressing.
The issue with the bill is not its laudable objective, but rather that it seeks a simplistic solution to a complex problem, that of childhood obesity, for which there are many underlying factors. It is truly a multidimensional challenge.
The idea proposed in the bill is not a new one. Similar advertising bans have been implemented in other jurisdictions, including in the province of Quebec. In the case of Quebec, the law has been on the books for more than 40 years.
Unfortunately, the data from jurisdictions that have such bans in place demonstrate that the intended purpose of reducing childhood obesity has not borne out. In the province of Quebec, it has been on the books for 40 years. What has happened in the last 40 years? Childhood obesity has gone up, not down. If it worked, we would expect to see it go down, but that has not happened.
Looking at other jurisdictions within Canada, we see that these types of bans have not had their intended impact. We can look at a province like Quebec, which has a ban, and provinces like Alberta, which do not. For example, the Canadian community health survey indicates that my province of Alberta has a similar level of childhood obesity as that of the province of Quebec.
Given that this has been tried and tested in other jurisdictions and it has not worked, it is difficult to see how implementing this nationally would suddenly work. I do not believe it will. The evidence is not there, and on that basis alone, this bill merits to be defeated.
Let me stress that this is not just a bill with a laudable objective and with a solution that has not worked, but maybe it would work, so let us give it a try. No. This bill, if passed, would have very serious repercussions to key sectors of the economy, including reducing the GDP, costing jobs and, ironically, adversely impacting youth amateur sport.
With respect to some of the economic concerns of this bill, this bill has the potential to have major ramifications when it comes to food and beverage advertising writ large. That is a result of vague language in the bill. More specifically, the bill would seek to ban advertising directed primarily at persons under the age of 13.
The bill says advertising “that is directed primarily at”. What does “directed primarily at” mean? The bill does not specify. It does not provide any clarity. Instead, it is left to regulators at Health Canada to fill in the blanks. That simply is not good enough.
It is not good enough that we would be voting on a bill that seeks to impose an advertising ban without understanding exactly what it is we are banning. When the previous iteration of the bill, Bill S-228, was studied, key stakeholders, including the Retail Council of Canada and Restaurants Canada, expressed concern that the bill could result in a sweeping ban of all food and beverage advertising directed at adults and children alike.
This concern was informed by indications that Health Canada would be taking a broad view of interpreting what constitutes child-directed marketing. To mitigate against unintended consequences, these and other stakeholders put forward recommendations to tighten up the language and incorporate more precise language into the bill. That precise language recommended by key stakeholders remains absent from this version of the bill, so the very issue that was raised with respect to Bill S-228 remains a problem with respect to Bill C-252.
With respect to amateur sport, the bill before us could prevent, or at the very least diminish, corporate partnership and sponsorship of youth amateur sport. There are sponsorships, such as Timbits hockey, Timbits soccer, and McDonald's Canada, which sponsors more than 50,000 kids to play hockey, that could be shut down as a result of the bill because of the broad definition of “advertisement” under the Food and Drugs Act coupled with the vague language in the bill. Indeed, when Bill S-228 was studied, Hockey Canada and Canada Soccer expressed real concern that millions of sponsorship dollars for their organizations would dry up.
It is a bit ironic that a bill that seeks to reduce childhood obesity would have the effect of taking away programs and opportunities for young people to participate in amateur sport, which is a tried, tested and proven way to stay healthy and avoid obesity, in contrast to the bill before us, which is a tried, tested and failed way to reduce childhood obesity.
In closing, Bill C-252 is just another Liberal government-knows-best bill. It would put power in the hands of regulators instead of putting power in the hands of parents. We on this side of the House, as Conservatives, trust parents not bureaucrats to make the best decisions, including health decisions for their children. For that and the reasons I have outlined, I will be opposing the bill.
955 words
All Topics
- Hear!
- Rabble!
- add
- star_border
- share
Madam Speaker, I am very pleased to see you back here in the House. I sincerely hope you had a nice summer. It was probably much like mine, with a lot of time spent resolving problems with passport applications. Of course, we always enjoy helping our constituents.
We are considering a bill with noble goals and intentions. Bill C-252 deals with the prohibition of food and beverage marketing directed at little children. I am pleased to speak to the bill because I will probably be at the standing committee on health for the clause-by-clause study. There are a number of items that I will be very interested in looking at; I will come back to that later.
First, we must acknowledge that there is an obesity problem among adults and children. If we believe a report from the public health officer for Quebec dating from 2016, the trend is still clear. Fully 52% of the population is overweight. Approximately 18% of people are obese, and that is also true among children between the ages of two and 17. In children aged two to 17, the prevalence of obesity or excess weight has increased from 15% to 26% over time. The diagnosis is clear. We need to act. I think there is a role for public policy-makers and governments to play. That is essentially what this bill does, without claiming to fix everything.
We know the long-term consequences of childhood obesity. There is no clear cause-and-effect relationship, but we do know that there is an epidemiological link to cardiovascular disease, diabetes, musculoskeletal conditions and certain cancers. Preventing these diseases becomes even more important. Obviously, this is a prevention bill. However, the Liberal government, which includes the member who introduced this bill, refuses to give Quebec and the provinces the health transfers they are calling for in order to be able to provide people with the necessary care.
I would therefore encourage my colleague to pressure her caucus and her government. I know her well because her riding is not far from mine. I know her constituents are like mine. They think health transfers are important. I also know she has a member of the National Assembly in her riding, one of the MNAs who unanimously called for health transfers. It is important to listen, but it is also important to look ahead, and there are a lot of good things in this bill.
Some will see this as proof the government thinks it knows everything. They will see the bill as a socialist conspiracy. That is pretty much what my Conservative colleague was insinuating.
I can actually hear a small child in the House of Commons. That child may one day be protected by this piece of legislation.
Children cannot differentiate between information and persuasion. Their brains are not capable of it. The Standing Committee on Health heard from the president of the Association des pédiatres du Québec about child development. Children begin to distinguish persuasion from content around four or five years of age, but it is not until they reach seven or eight that they can really tell the difference between ads and content. They may not really understand until they are 11 or 12.
Most of the time, these ads are not meant to convince anyone, to provide information or to help consumers make informed decisions. It is persuasion aimed at children who are not in a position to make rational and informed decisions, which is why we need to support them.
I can assure the House that the Bloc Québécois will vote in favour of the bill and this principle. I think it is a good thing. This bill is also consistent with the Quebec government's 2019 action plan to reduce the consumption of sugary drinks and promote water. Water can be drunk, but oil cannot. The Quebec government states in its report that the consumption of sugary drinks and the marketing practices that promote their consumption must be de-normalized. There is, after all, a cause and effect relationship.
Of course, someone in Alberta could always make comparisons and think they are just as thin as a Quebecker, and wonder why Quebeckers have advertizing laws. Such statements do not work. These statistics and comparisons between different jurisdictions are pretty shaky. This is counterfactual thinking, and these arguments are pretty weak. At the very least, it is hard to imagine that this bill will make the situation any worse.
Quebec's policy was obviously designed to prompt a reduction in the consumption of sugary drinks. The Bloc Québécois is here in Parliament to express the consensus of the Quebec National Assembly, the vision of Quebeckers and the vision of the Government of Quebec. It would be consistent with our mission in the Bloc Québécois to support this bill, at least at second reading so that it can be sent to committee.
This bill also reflects the recommendations made by the WHO in 2010. The Government of Quebec was not alone in considering this issue. This WHO report applies to the whole world, not just Quebec. One of the recommendations made by the WHO in its 2010 report reads as follows: “Given that the effectiveness of marketing is a function of exposure and power, the overall policy objective should be to reduce both the exposure of children to, and power of, marketing of foods high in saturated fats, trans-fatty acids...”. In short, we need to take action.
Experts have recognized that there is a link between marketing and consumption. We are not saying that it is a definitive link. We are saying that there is a link and we must act. That is consistent with the Quebec government's position, the Quebec government's strategy, the WHO's position and how the Bloc Québécois has voted in the past. I am thinking in particular of Bill C‑237, which, I believe, was passed unanimously by the House of Commons at first or second reading. We are being consistent with our past voting and support. We will continue in that vein with the bill being studied. There is also Bill C‑228 on food and beverage marketing directed at children; it died on the Order Paper.
It is only fitting that we support this bill. I invite my colleagues, including the Conservatives, to vote in favour of this bill. Let us support it because as parliamentarians we know that second reading is not a final step. If there are concerns to be addressed, corrections to be made and discussions required, I can assure my colleague on the Standing Committee on Health that she will find a colleague ready to work constructively on this bill, which I find quite promising. I know that it is well intentioned. Let us refer it to committee.
We are looking for some assurances in committee. First of all, Quebec did not help develop the federal, provincial and territorial framework for action to promote healthy weights. Quebec does not endorse any pan-Canadian response that encroaches on its jurisdictions, so we will have to ensure that this holds true for this bill. Furthermore, Quebec alone is responsible for developing and implementing programs to promote a healthy lifestyle within its borders. I say that, but, at first glance, it does not appear that the bill currently under consideration encroaches on our jurisdiction.
Plus, a simple reminder that Quebec has full jurisdiction over health matters, which I feel needs to be pointed out every day, if not every hour. Furthermore, we must ensure that the bill will not interfere with Quebec's jurisdiction over civil law. Section 248 of Quebec's Consumer Protection Act already prohibits advertising directed at children.
The bill does not seem to go much further, except that the Quebec legislation does not currently regulate store windows, displays, containers, packaging, labels, and so on. Some procedures will therefore need to be reviewed. Perhaps we will find out why my Conservative colleagues do not like the Quebec legislation.
I have said it many times and I will say it agin. The intention is good. The public health objective is good. The reasoning behind the bill is quite rational and well thought out. Now, once again, as is often the case with issues related to health legislation, there is a fine line between Quebec's jurisdiction and the federal government's jurisdiction. However, it is obviously worth it, because the health of our children is of the utmost importance. It is worth passing this bill at second reading, sitting down and studying it diligently. I invite all my fellow parliamentarians to do just that.
1472 words
All Topics
- Hear!
- Rabble!
- add
- star_border
- share
Madam Speaker, I am pleased to rise today and support this bill at second reading, Bill C-252, which would amend the Food and Drugs Act to prohibit marketing foods and beverages that contribute to excess sugar, saturated fats or sodium in children's diets in a manner that is directed primarily at persons who are under 13 years of age.
Poor nutrition and unhealthy food and beverages are key contributors to poor health in children. Good eating habits and avoiding unhealthy food are key preventative elements of health policy, not only for our children but for generations to come. New Democrats have been calling for a ban on junk food advertising targeted at children for many years. We believe that it is wrong to let wealthy corporations manipulate our children's eating habits, particularly to the detriment of their health.
New Democrats want every child in Canada to develop a healthy relationship to nutrition and the foods they consume. We are calling for the establishment of a national school nutrition program to give every student access to healthy, nutritious food and to make healthy eating a daily lesson for our kids.
The data is clear. Numerous studies have found strong associations between increases in advertising of non-nutritious foods and rates of childhood obesity. One study by Yale University found that children exposed to junk food advertising ate 45% more junk food than children not exposed to such advertisements. In Canada, as much as 90% of the food marketed to children and youth on TV and online is unhealthy.
By way of background, there is strong agreement among leading Canadian pediatric and allied health organizations that the impact of food and beverage marketing is real, significant and harmful to children's development. Marketing to children has changed dramatically in the last 10 to 15 years as well. Today, it is a seamless, sophisticated and often interactive process. The line between ads and children's entertainment has blurred with marketing messages being inserted into the places that children play and learn. Three-quarters of children in Canada are exposed to food marketing while using their favourite social media applications.
Canadians are the second-largest buyers of ultraprocessed foods and drinks in the world, second only to, of course, the Americans. To give members an idea of how epidemic this problem is, nearly one in three Canadian children is overweight or obese. The rise in childhood obesity in recent decades is linked to changes in our eating habits. Overweight children are more likely to develop health problems later in life, including heart disease, type 2 diabetes and high blood pressure.
Canada's New Democrats, as I have said, have advocated for a ban on unhealthy food and beverage marketing to children for a long time. In 2012, my colleague from New Westminster—Burnaby introduced legislation to expressly prohibit advertising and promotion for commercial purposes of products, food, drugs, cosmetics or devices directed to children under 13 years of age. As members can see, this is a much broader prohibition that would protect our children not only from unhealthy food but from being preyed upon by multinational corporations who would take advantage of their youth.
Quebec has prohibited commercial advertising that targets children under the age of 13 since 1980. Other jurisdictions have since adopted similar legislation, including Norway, United Kingdom, Ireland and Sweden. Quebec's restrictions on advertising to children have been shown to have a positive impact on nutrition by reducing fast food consumption by 13%. This translates to 16.8 million fewer fast food meals sold in that province and an estimated 13.4 million fewer fast food calories consumed per year. Quebec also has the lowest rates of obesity among five- to 17-year-olds as well as the highest rates of vegetable and fruit consumption in Canada.
In 2016, Senator Nancy Greene Raine introduced the child health protection act that was S-228. That legislation would have banned the marketing of unhealthy food and beverages in a manner that is primarily directed at children under 17 years of age, a higher age than this bill would set. At the House Standing Committee on Health, the Liberals amended Bill S-228 to reduce the age limit from under 17 years old to under 13 years old and they added a five-year legislative review.
Although Bill S-228 passed third reading in both the House and the Senate, unfortunately that bill died on the Order Paper when Parliament was dissolved for the 2019 federal election. Again, Bill C-252 is similar to that Senate bill, with the following key differences. Again, the current bill would set the age that would prohibit advertising at under 13 years of age, where the Senate bill was under 17 years of age. There is also a change in definition. The current bill says, “no person shall advertise foods and beverages that contribute to excess sugar, saturated fats or sodium in children’s diets in a manner that is directed primarily at persons who are under 13 years of age.” The Senate bill just said, “no person shall advertise unhealthy food in a manner that is directed primarily at children.”
Finally, of course, this bill before us today has, once again, a five-year review that would focus on whether, after this bill became law, there was an increase in the advertising of foods and beverages that contribute to excess sugar, saturated fats or sodium in children's diets in a manner that is directed primarily at persons who are 13 to 16 years of age.
I want to pause for a moment there and make a comment on that. There is a healthy debate on this bill about what the proper age should be set at. Again, the Senate bill was more ambitious and said not to let advertisers advertise to children under 17. This is under 13, and one of the concerns, of course, is that advertisers, who are extraordinarily sophisticated as we are talking about large multinational multi-billion dollar conglomerates that make a lot of money peddling chocolate, sugary beverages, etc., to children, will instead shift and focus their advertising on 14- to 17-year olds. I think this is a healthy way to compromise, by having a study that would monitor it carefully to see if, in fact, that does happen, because if it does then this House could then adjust our legislation in five years on an empirical basis to cure that mischief.
The previous health minister's mandate letter did direct her to “introduce new restrictions on the commercial marketing of food and beverages to children”. The current health minister's 2021 mandate letter instructed him as well to support “restrictions on the commercial marketing of food and beverages to children.” The Liberal 2021 platform pledged to “Introduce new restrictions on the commercial marketing of food and beverages to children and establish new front-of-package labelling to promote healthy food choices.”
We are happy, then, to see this legislation before the House. Unfortunately, it is done through private members' legislation and not, as stated repeatedly in the mandate letters and in the Liberal platform, by the government itself. No matter; as long as it passes, that is what is important. However, it is curious that the current LIberal government has not kept its word in its mandate letters and in its platform, and introduced legislation itself.
Industry organizations, including the Association of Canadian Advertisers, the Canadian Beverage Association, Food and Consumer Products of Canada and Restaurants Canada, have called legislation like this a “significant overreach”. They claim that legislation like this would lead to serious consequences for the economy. On the other side of the coin, Canadian pediatric, child advocacy and other health experts are strong supporters of this bill.
New Democrats want to stand unambiguously on the side of child health and welfare, not corporate profits. We want children to develop a healthy relationship to nutrition and the foods they consume, rather than being manipulated by sophisticated marketing campaigns, especially when it would affect their health.
Over 120 organizations and children's health advocates across Canada have called on the current government to restrict food and beverage marketing to kids. The Stop Marketing to Kids Coalition is governed by 12 steering committee member organizations. They range from the Heart and Stroke Foundation to the Childhood Obesity Foundation, the Canadian Dental Association, the Canadian Cancer Society, Diabetes Canada and Dieticians of Canada.
The pervasive marketing of unhealthy foods is a contributing factor to the growth of childhood and adolescent disease. Sex and gender differences come into play in the design of and responses to these marketing strategies, contributing to the perpetuation of stereotyped behaviour and generating disparities in food choices and health. This particularly hurts girls.
Studies have demonstrated that this intervention, as is presented in this bill, would result in both overall cost savings and improved long-term health outcomes, with the greatest benefits of all to the most socio-economically disadvantaged.
Let us do this for our children.
1529 words
All Topics
- Hear!
- Rabble!
- add
- star_border
- share
Madam Speaker, currently, more than half of Quebeckers are overweight, and 18% are obese. Obesity affects 6% of 12- to 17-year-olds and 17% of 18- to 24-year-olds. These statistics show that, for some people, obesity sets in early in life.
We have to take this problem seriously, but what can we do? Schools, public places and workplaces need to make it easy for everyone, young and old, to make healthy choices when it comes to being physically active, eating properly and, most importantly, limiting their consumption of sugary drinks.
Why I am pointing the finger at sugary drinks? It is because the total number of people living with diabetes has doubled since 2000.
The science shows that being overweight and especially being obese increases the risk of developing chronic diseases such as diabetes, high blood pressure, heart disease and certain cancers. The health care cost of obesity is estimated to be nearly $3 billion, not to mention the effects of sugar and acidic drinks on oral health, which might also render the NDP-Liberal agreement useless.
That said, according to Quebec's Weight Coalition, advertising directed at children has a significant economic impact for the industry. We know that children have economic power because they influence almost 40% of family purchases. Since 2006, Canadian children have spent close to $3 billion in allowance money. They are more vulnerable to advertising. They may not yet have the ability to recognize the commercial nature of advertising. Above all, advertising builds brand loyalty among current and future consumers.
I would like to commend all those who have overcome, for example, their addiction to Diet Pepsi, which is one of the most difficult things to do. In particular, I want to commend my girlfriend.
In conclusion, we must protect children from marketing. For that reason, the Bloc Québécois will vote in favour of this bill, provided that the provinces, like Quebec, have full jurisdiction. There must be clear, informative labelling to counteract the appealing colours, imagery and characters used in the ads. Food labelling must be clearer, and that is a federal jurisdiction. We propose mandatory labelling of foods and products like GMOs. This should not be left up to businesses. The federal government must introduce a traceability program to properly inform consumers and to promote buying local.
394 words
All Topics
- Hear!
- Rabble!
- add
- star_border
- share
Madam Speaker, I am pleased to rise in the House today in support of my private member's bill, Bill C-252, known as the child health protection act, which aims to help the youngest and most impressionable Canadians maintain and improve their health by restricting the advertisement of certain foods to them. I am confident that hon. members in this chamber can agree on the harms that diets with excessive amounts of sugar, sodium and saturated fats can have on the health of Canadians.
Research has shown time and again that unhealthy diets with excessive consumption of these nutrients of concern are linked to a higher lifetime risk of obesity, high blood pressure, diabetes and other chronic diseases. We also know that developing healthy eating habits early in life is important to help protect children from developing these health problems in adulthood.
Each year, hundreds of millions of dollars are spent on food advertising in Canada by the food and beverage industry. Evidence shows that food advertising strongly influences children's food preferences and consumption patterns. Children in Canada are exposed to thousands of food advertisements every year across their daily settings and, unfortunately, most of these ads are for foods that contain excess sodium, sugar or saturated fats.
Opportunities to advertise to children have expanded with television and digital media. Children today are more digitally connected than ever before. Their screen time has increased and advertising directly to them has become easier. Tackling chronic diseases and maintaining public health is a whole-of-society issue and everyone has a role to play.
Since 2007, some of the largest food and beverage companies in Canada have been self-regulating certain types of food advertising to children. Recognizing that the current self-regulatory initiative did not go far enough, some industry associations have recently introduced a code. The code outlines criteria that the food and beverage industry will use to determine which advertisements are considered primarily directed at children, and it is the same industry that will determine the nutrient criteria in order to assess which foods are subject to the self-regulatory restrictions.
Although the proposed code is a step forward, it clearly demonstrates that the industry acknowledges the health consequences that food advertising can have on children. However, let us be clear. We know that voluntary codes are not enough to tackle and solve the issue. The first challenge of solely relying on industry self-regulation is simply that they are voluntary in nature. This allows restaurants, food companies and advertisers to abstain from signing on or simply to withdraw their adhesion at their convenience.
Also, criteria used for these codes often omit to stipulate important advertising techniques, tactics and sources of exposure that are known to appeal to and/or influence children. There is also a lack of transparency in the enforcement of these codes with no enforceable sanctions for non-compliance and, more importantly, it does not provide an independent monitoring.
It is clear from experience that self-regulatory initiatives do not go far enough to safeguard the health of our children. Canada's experience with industry-led self-regulatory initiatives have been similar to those of the United States, Australia, the United Kingdom and Spain. Research in each of these jurisdictions has clearly shown that self-regulatory marketing codes have limited impacts in curtailing children's exposure to the marketing of food and beverage products. Consequently, the U.K. and Spain are pursuing new mandatory restrictions following the observed limited impact of self-regulatory initiatives. This government agrees and believes industry self-regulation is not enough to protect children from being exposed to the harmful and incessant advertising of certain foods.
The Minister of Health's mandate includes a commitment to protect vulnerable populations, including our children, from a range of harms, such as the stream of commercial messaging and endorsements that trigger the most basic eating instincts, especially for foods containing excess levels of sodium, sugars and saturated fats. Supporting Bill C-252 is well aligned with this commitment and will help address many of the shortcomings of the current landscape of the industry-led self-regulating codes.
Our children, just like the one that is in the gallery with us today, are our priority and concrete action is needed now in order to ensure that they are not subject to and do not succumb to the aggressive advertising of foods that contain excess levels of nutrients of concern and that pose unnecessary risks to their health and the health of future generations.
759 words
All Topics
- Hear!
- Rabble!
- add
- star_border
- share
