44th Parl. 1st Sess.
September 27, 2022 10:00AM
- Sep/27/22 3:28:44 p.m.
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Mr. Speaker, I find it disturbing that the Conservatives raise questions about the carbon tax today. This is a time when people on the eastern seaboard of the country are suffering from one of the worst examples of a crisis caused by climate change, which climate scientists are absolutely ad idem on that we are going to see more of because we are not dealing with the fundamental causes of the climate crisis. This is the exact wrong time to be reducing the effect of any mechanism that may help in reducing our carbon emissions.
These are my questions to my colleague: Would he not agree that, in order for a carbon pricing mechanism to be most effective, we should have to make sure that it is actually effective in helping to reduce the consumption of carbon? Is that, in fact, happening with the federal carbon tax? Is it reducing carbon emissions in this country?
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- Sep/27/22 4:29:17 p.m.
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Mr. Speaker, my hon. colleague spent some time talking about policy that makes sense. While it is true that the Liberals have talked a great deal about the climate crisis since 2015, they have not yet hit a target they have set and emissions are higher today than they were when they took office in 2015.
Under the output-based pricing system, Canada's biggest polluters pay the lowest carbon tax rate. Oil and gas companies are only paying a tiny fraction of the cost of their pollution, and 80% to 90% of emissions are exempt. Suncor only pays one-fourteenth of the full carbon price. Of course, the government bought and is building a TMX bitumen pipeline and approved Bay du Nord, which will increase carbon emissions in this country.
How can the member tell Canadians that this makes any sense?
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Madam Speaker, I am pleased to rise today and support this bill at second reading, Bill C-252, which would amend the Food and Drugs Act to prohibit marketing foods and beverages that contribute to excess sugar, saturated fats or sodium in children's diets in a manner that is directed primarily at persons who are under 13 years of age.
Poor nutrition and unhealthy food and beverages are key contributors to poor health in children. Good eating habits and avoiding unhealthy food are key preventative elements of health policy, not only for our children but for generations to come. New Democrats have been calling for a ban on junk food advertising targeted at children for many years. We believe that it is wrong to let wealthy corporations manipulate our children's eating habits, particularly to the detriment of their health.
New Democrats want every child in Canada to develop a healthy relationship to nutrition and the foods they consume. We are calling for the establishment of a national school nutrition program to give every student access to healthy, nutritious food and to make healthy eating a daily lesson for our kids.
The data is clear. Numerous studies have found strong associations between increases in advertising of non-nutritious foods and rates of childhood obesity. One study by Yale University found that children exposed to junk food advertising ate 45% more junk food than children not exposed to such advertisements. In Canada, as much as 90% of the food marketed to children and youth on TV and online is unhealthy.
By way of background, there is strong agreement among leading Canadian pediatric and allied health organizations that the impact of food and beverage marketing is real, significant and harmful to children's development. Marketing to children has changed dramatically in the last 10 to 15 years as well. Today, it is a seamless, sophisticated and often interactive process. The line between ads and children's entertainment has blurred with marketing messages being inserted into the places that children play and learn. Three-quarters of children in Canada are exposed to food marketing while using their favourite social media applications.
Canadians are the second-largest buyers of ultraprocessed foods and drinks in the world, second only to, of course, the Americans. To give members an idea of how epidemic this problem is, nearly one in three Canadian children is overweight or obese. The rise in childhood obesity in recent decades is linked to changes in our eating habits. Overweight children are more likely to develop health problems later in life, including heart disease, type 2 diabetes and high blood pressure.
Canada's New Democrats, as I have said, have advocated for a ban on unhealthy food and beverage marketing to children for a long time. In 2012, my colleague from New Westminster—Burnaby introduced legislation to expressly prohibit advertising and promotion for commercial purposes of products, food, drugs, cosmetics or devices directed to children under 13 years of age. As members can see, this is a much broader prohibition that would protect our children not only from unhealthy food but from being preyed upon by multinational corporations who would take advantage of their youth.
Quebec has prohibited commercial advertising that targets children under the age of 13 since 1980. Other jurisdictions have since adopted similar legislation, including Norway, United Kingdom, Ireland and Sweden. Quebec's restrictions on advertising to children have been shown to have a positive impact on nutrition by reducing fast food consumption by 13%. This translates to 16.8 million fewer fast food meals sold in that province and an estimated 13.4 million fewer fast food calories consumed per year. Quebec also has the lowest rates of obesity among five- to 17-year-olds as well as the highest rates of vegetable and fruit consumption in Canada.
In 2016, Senator Nancy Greene Raine introduced the child health protection act that was S-228. That legislation would have banned the marketing of unhealthy food and beverages in a manner that is primarily directed at children under 17 years of age, a higher age than this bill would set. At the House Standing Committee on Health, the Liberals amended Bill S-228 to reduce the age limit from under 17 years old to under 13 years old and they added a five-year legislative review.
Although Bill S-228 passed third reading in both the House and the Senate, unfortunately that bill died on the Order Paper when Parliament was dissolved for the 2019 federal election. Again, Bill C-252 is similar to that Senate bill, with the following key differences. Again, the current bill would set the age that would prohibit advertising at under 13 years of age, where the Senate bill was under 17 years of age. There is also a change in definition. The current bill says, “no person shall advertise foods and beverages that contribute to excess sugar, saturated fats or sodium in children’s diets in a manner that is directed primarily at persons who are under 13 years of age.” The Senate bill just said, “no person shall advertise unhealthy food in a manner that is directed primarily at children.”
Finally, of course, this bill before us today has, once again, a five-year review that would focus on whether, after this bill became law, there was an increase in the advertising of foods and beverages that contribute to excess sugar, saturated fats or sodium in children's diets in a manner that is directed primarily at persons who are 13 to 16 years of age.
I want to pause for a moment there and make a comment on that. There is a healthy debate on this bill about what the proper age should be set at. Again, the Senate bill was more ambitious and said not to let advertisers advertise to children under 17. This is under 13, and one of the concerns, of course, is that advertisers, who are extraordinarily sophisticated as we are talking about large multinational multi-billion dollar conglomerates that make a lot of money peddling chocolate, sugary beverages, etc., to children, will instead shift and focus their advertising on 14- to 17-year olds. I think this is a healthy way to compromise, by having a study that would monitor it carefully to see if, in fact, that does happen, because if it does then this House could then adjust our legislation in five years on an empirical basis to cure that mischief.
The previous health minister's mandate letter did direct her to “introduce new restrictions on the commercial marketing of food and beverages to children”. The current health minister's 2021 mandate letter instructed him as well to support “restrictions on the commercial marketing of food and beverages to children.” The Liberal 2021 platform pledged to “Introduce new restrictions on the commercial marketing of food and beverages to children and establish new front-of-package labelling to promote healthy food choices.”
We are happy, then, to see this legislation before the House. Unfortunately, it is done through private members' legislation and not, as stated repeatedly in the mandate letters and in the Liberal platform, by the government itself. No matter; as long as it passes, that is what is important. However, it is curious that the current LIberal government has not kept its word in its mandate letters and in its platform, and introduced legislation itself.
Industry organizations, including the Association of Canadian Advertisers, the Canadian Beverage Association, Food and Consumer Products of Canada and Restaurants Canada, have called legislation like this a “significant overreach”. They claim that legislation like this would lead to serious consequences for the economy. On the other side of the coin, Canadian pediatric, child advocacy and other health experts are strong supporters of this bill.
New Democrats want to stand unambiguously on the side of child health and welfare, not corporate profits. We want children to develop a healthy relationship to nutrition and the foods they consume, rather than being manipulated by sophisticated marketing campaigns, especially when it would affect their health.
Over 120 organizations and children's health advocates across Canada have called on the current government to restrict food and beverage marketing to kids. The Stop Marketing to Kids Coalition is governed by 12 steering committee member organizations. They range from the Heart and Stroke Foundation to the Childhood Obesity Foundation, the Canadian Dental Association, the Canadian Cancer Society, Diabetes Canada and Dieticians of Canada.
The pervasive marketing of unhealthy foods is a contributing factor to the growth of childhood and adolescent disease. Sex and gender differences come into play in the design of and responses to these marketing strategies, contributing to the perpetuation of stereotyped behaviour and generating disparities in food choices and health. This particularly hurts girls.
Studies have demonstrated that this intervention, as is presented in this bill, would result in both overall cost savings and improved long-term health outcomes, with the greatest benefits of all to the most socio-economically disadvantaged.
Let us do this for our children.
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