44th Parl. 1st Sess.
February 28, 2022 11:00AM
Madam Speaker, I know the member may have touched on this aspect briefly in his speech, but living beside the United States, we are living beside a giant, and the web giants have incredible power. Our artists and our cultural producers really struggle against that dichotomy. Those web giants are really trying to circumvent our tax rules, our funding for Canadians cultural content and its discoverability.
I would like to hear the member expand a little more on how we can try to even the playing field to have more fairness for our important artists and the artistic sector here in Canada.
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Madam Speaker, that is a great question. As I did touch on a bit, and I get a little chance to expand on it here, the levelling of the playing field with online web giants in creating Canadian content is a very good aspect of the bill and one that I appreciate. With regard to the requirement for them to either produce Canadian content at certain levels or contribute to the Canadian content fund, my only challenge is to figure out where in the bill it balances and says what that level of support would be and what the money would be. That would be in regulation, I suppose, so we will have to see that, but it is a positive part of the bill.
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Madam Speaker, in my lifetime I have watched a dramatic shift in the media landscape, from local newspapers to the conglomeration of these multinationals. We have gone through from Web 2.0 to Web 3.0.
Has the government made consideration for the shift in the distributed model of user-created content? I will give an example. For instance, we have a company like TikTok, which provides content creator funds everywhere else, but not in Canada.
How are we going to ensure that the individual creators who are Canadians and who are creating content are adequately compensated, and not create a situation where the fund just goes to the multinational conglomerates that have completely captured our traditional media?
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Madam Speaker, I appreciate the member opposite's service on the justice committee and I look forward to working with him in this Parliament.
I think he makes an interesting point on the tactic taken with legislative drafting. However, one thing is clear in the context of the debate on this bill, and it was quite vociferous regarding Bill C-10 in the 43rd Parliament: People want a surety that user-generated content by an individual person posting something to a platform like YouTube will not be caught. That is why we put an express exemption to that very effect into this legislation.
This has been cast wide because the platform and the nature of the streaming services are wide. However, with an adequately tailored exemption, I think it is clear to Canadians that we are not here to limit freedom of expression unnecessarily. What we are trying to do is to actually empower freedom of expression by creating more of that expressive content and by empowering the creation of more Canadian content through this funding model.
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Madam Speaker, the notion of “fair share”, of paying one's fair share of taxes and contributing one's fair share of Canadian content, can be found throughout Bill C‑11.
How will the government ensure, with Bill C‑11, that the web giants will not be the ones deciding what is considered a fair share?
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Madam Speaker, everybody knows the propaganda system that comes out of Russia. That was not part of my speech. I do not disagree that it is full of propaganda.
My point is that every time the Liberal government brings a bill forward, every single time, it borders on a Communist-type policy. It borders on it every single time. The Liberals are trying to take away what we can see online, what we can read online, where we can shop and who can advertise to sell us something online. It is clear that the government does not want the people of Canada to think for themselves about their own content.
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Madam Speaker, absolutely, Canadian content is very important. The problem is that this bill cannot define what Canadian content is. We have Canadian producers who would not be considered in the category of Canadian content. Until this bill can properly define Canadian content, it is hard to say that the Liberals are attempting to protect it, because they have not defined it.
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Madam Speaker, I want to thank my hon. colleague for their passionate speech and for putting forward some of the issues present to that member. One area in particular, given the COVID-19 pandemic, is that artists have been hit hard, not only in my district of Edmonton Griesbach but across the country. This legislation would find ways to ensure that small content creators actually get the surplus in funding they need. In my riding, there is a community organization called Arts on the Ave. It is suffering right now, and it needs this bill to show that Canadian content matters.
Would the member comment on supporting small businesses, particularly arts businesses, in Canada?
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Madam Speaker, I would vehemently disagree with the hon. member. In fact, the proposition is that the government will use algorithms, pick winners and losers and decide which content should show up above others. This would create a lot of problems, especially in smaller rural communities and ethnic communities. Many communities actually get their Canadian content from outside Canada, from producers who are producing content outside Canada. This content would not be included in this bill.
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Qujannamiik, Uqaqtittiji. The Conservatives have made it clear that they are good friends with our American neighbours and have referenced the importance of Canadian content as well. Does the member agree that Canadian content, such as “the medium is the message”, is a value to be protected, or is this more about allowing American sensationalism, such as “make America great again”, instead?
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Madam Speaker, one of the most important points I heard was how important Canadian content is and how important it is that we do not see content that continues to perpetuate stereotypes, but really broadens the Canadian experience. With a lot of folks in the work I do, I have to bring their attention to our content creators. I know that web giants are using every loophole to get out of paying taxes in our country and making sure our Canadian content is boosted.
I am wondering if the member could talk about how important discoverability is and how this bill would address that issue and bring forward Canadian content producers, so that all of us can hear the wealth of Canadian stories.
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Madam Speaker, I think my colleague raises an excellent point. There are cultural gems and treasures just waiting to be discovered in Quebec and all over Canada. We have to give opportunities to these small communities, to these unique and distinct cultural groups, to the entire spectrum that makes up this wonderful country and this wonderful nation of Quebec—until it becomes a wonderful country in its own right.
What I would say here is kind of like what I said to the other member just now. It is our duty to protect these treasures and give them their rightful place in our system. If these foreign players come play in our yard, it is up to us to make the rules of the game. Again, the content discoverability piece is absolutely crucial. It is essential to the survival of our culture and our identity, and it is the only way we can put an end to the awful stereotypes I talked about in my speech.
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Madam Speaker, I would like us to be able to rely on the goodwill of digital companies. I would like them to show us that they do indeed care about the cultural specificity and the specific characteristics of Quebec and Canadian content. Unfortunately, that is not the case.
I think the government has to establish some ground rules and enforce them so that artists can express themselves. As my colleague said about freedom of expression, there has to be a playing field to apply it and express it.
I think that it is up to Parliament to set some guidelines, at the very least. An organization, the CRTC, will then make regulations on the details. The government certainly has a key role to play in the discoverability of content and in the expression of artists in various media.
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