- Member of Parliament
- Member of the panel of chairs for the legislative committees
Member of the National Security and Intelligence Committee of Parliamentarians
- Liberal
- Saint-Léonard—Saint-Michel
- Quebec
- Voting Attendance: 65%
- Expenses Last Quarter: $104,850.21
- Government Page
Mr. Speaker, last week, members of this House voted on my private member's bill, Bill C-252, which aims to prohibit the marketing of unhealthy foods and beverages to children aged 13 and under. While the Bloc and the NDP voted in favour of this initiative to protect the health of children, the Conservatives voted against it, once again demonstrating that the health of Canadians is always their last priority.
Could the Minister of Health please speak to the importance of the child health protection act?
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Mr. Speaker, my colleague has an excellent question. If such a law had been adopted a few years back, when Senator Greene Raine brought it before the Senate, we probably would have decreased the number of deaths that I have reported since then. More important, we know this is putting a strain on our health care system and is costing, in Canada, $13.8 billion a year. Therefore, it is monetary, in ensuring that our health system does not get negatively impacted. Of course, an impact is also that our kids would have a better and healthier jump-start to their lives.
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Mr. Speaker, the goal is not to encroach on areas of provincial jurisdiction. The goal is to protect the well-being of our children and to ensure that children are not targeted by advertising campaigns that promote unhealthy eating. Health Canada looks after its areas of jurisdiction and the provinces have theirs.
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- Apr/27/23 3:05:46 p.m.
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Mr. Speaker, our government is working hard to help Canadians have a healthier lifestyle.
We have implemented important initiatives, such as an updated Canada's food guide, new nutrition labelling standards and investments of $10 million in budget 2023 to encourage people to adopt a more active lifestyle.
Can the Minister of Health tell us what new measures might be added to Canada's healthy eating strategy?
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Madam Speaker, I am pleased to rise in the House today in support of my private member's bill, Bill C-252, known as the child health protection act, which aims to help the youngest and most impressionable Canadians maintain and improve their health by restricting the advertisement of certain foods to them. I am confident that hon. members in this chamber can agree on the harms that diets with excessive amounts of sugar, sodium and saturated fats can have on the health of Canadians.
Research has shown time and again that unhealthy diets with excessive consumption of these nutrients of concern are linked to a higher lifetime risk of obesity, high blood pressure, diabetes and other chronic diseases. We also know that developing healthy eating habits early in life is important to help protect children from developing these health problems in adulthood.
Each year, hundreds of millions of dollars are spent on food advertising in Canada by the food and beverage industry. Evidence shows that food advertising strongly influences children's food preferences and consumption patterns. Children in Canada are exposed to thousands of food advertisements every year across their daily settings and, unfortunately, most of these ads are for foods that contain excess sodium, sugar or saturated fats.
Opportunities to advertise to children have expanded with television and digital media. Children today are more digitally connected than ever before. Their screen time has increased and advertising directly to them has become easier. Tackling chronic diseases and maintaining public health is a whole-of-society issue and everyone has a role to play.
Since 2007, some of the largest food and beverage companies in Canada have been self-regulating certain types of food advertising to children. Recognizing that the current self-regulatory initiative did not go far enough, some industry associations have recently introduced a code. The code outlines criteria that the food and beverage industry will use to determine which advertisements are considered primarily directed at children, and it is the same industry that will determine the nutrient criteria in order to assess which foods are subject to the self-regulatory restrictions.
Although the proposed code is a step forward, it clearly demonstrates that the industry acknowledges the health consequences that food advertising can have on children. However, let us be clear. We know that voluntary codes are not enough to tackle and solve the issue. The first challenge of solely relying on industry self-regulation is simply that they are voluntary in nature. This allows restaurants, food companies and advertisers to abstain from signing on or simply to withdraw their adhesion at their convenience.
Also, criteria used for these codes often omit to stipulate important advertising techniques, tactics and sources of exposure that are known to appeal to and/or influence children. There is also a lack of transparency in the enforcement of these codes with no enforceable sanctions for non-compliance and, more importantly, it does not provide an independent monitoring.
It is clear from experience that self-regulatory initiatives do not go far enough to safeguard the health of our children. Canada's experience with industry-led self-regulatory initiatives have been similar to those of the United States, Australia, the United Kingdom and Spain. Research in each of these jurisdictions has clearly shown that self-regulatory marketing codes have limited impacts in curtailing children's exposure to the marketing of food and beverage products. Consequently, the U.K. and Spain are pursuing new mandatory restrictions following the observed limited impact of self-regulatory initiatives. This government agrees and believes industry self-regulation is not enough to protect children from being exposed to the harmful and incessant advertising of certain foods.
The Minister of Health's mandate includes a commitment to protect vulnerable populations, including our children, from a range of harms, such as the stream of commercial messaging and endorsements that trigger the most basic eating instincts, especially for foods containing excess levels of sodium, sugars and saturated fats. Supporting Bill C-252 is well aligned with this commitment and will help address many of the shortcomings of the current landscape of the industry-led self-regulating codes.
Our children, just like the one that is in the gallery with us today, are our priority and concrete action is needed now in order to ensure that they are not subject to and do not succumb to the aggressive advertising of foods that contain excess levels of nutrients of concern and that pose unnecessary risks to their health and the health of future generations.
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Madam Speaker, I thank my colleague for his excellent question.
As I mentioned in my speech, it has been estimated that it is costing Canadians $13.8 billion annually to deal with diseases that are compounded and related to unhealthy eating habits. I think that in the long run, investing and putting forward these types of restrictions would contribute to reducing the health care that Canadians need and reducing the costs associated to—
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