44th Parl. 1st Sess.
June 19, 2023 11:00AM
- Jun/19/23 2:13:08 p.m.
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Mr. Speaker, there should be a Radio-Canada voice hall of fame. It would be a sound hall of fame, of course. It would feature the voices of Bernard Derome, René Lecavalier, Richard Garneau, Pierre Nadeau, as well as Myra Cree, Judith Jasmin and countless others. If there were a hall of fame, the newest inductees would be Joël Le Bigot and Michel Désautels. For decades, we have listened to the comforting voice of Mr. Désautels, who retired yesterday, after a career spanning half a century.
When I was studying to join the exciting world of radio, one of my instructors, Pierre Dufault, who also deserves a place in the hall of fame, used to tell us to look to Mr. Désautels for inspiration. Mr. Désautels was professional and reassuring, able to keep a straight face during lighter moments and to take a more serious tone when the situation called for it. He was really in tune with his audience, and his audience knew that they were appreciated and respected. Michel Désautels helped make us a little more informed, a little more enlightened, a little smarter, and a little more human.
I want to thank Michel Désautels.
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Madam Speaker, my Conservative colleague's question gives us some idea of the mood and the positions taken in the Standing Committee on Canadian Heritage during its work on Bill C‑18. It was pretty specific and pretty clear.
Throughout this study, the web giants went to great lengths to tell us that news was not that valuable to their businesses. Sabrina Geremia, a vice-president at Google Canada, somehow managed to tell us, during a memorable, pathetic and pitiful committee appearance, that last year, Google linked to Canadian news publishers over 3.6 billion times and that this traffic drove $250 million in value. When the web giants tell us that news has no value, well, if 3.6 billion clicks have no value for Google, they should shut down, because that does not make any sense.
With the urgently needed passage of Bill C-18, however, we know that the media will be able to negotiate and be compensated for the content that they and newsrooms create in Quebec and Canada. We have seen the closures, however. In his speech, the minister spoke about newsroom closures and the elimination of journalism jobs.
If Bill C-18 is not enough to keep newsrooms open and journalists employed, is the Minister of Canadian Heritage prepared to accept the Bloc Québécois proposal to create a fund to support journalism in Quebec and Canada?
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Madam Speaker, I congratulate my colleague from Lethbridge for her brief speech. She spoke a lot about the fact that Bill C‑18 offers nothing positive for smaller media outlets, weeklies or newspapers.
Oddly enough, however, over the course of our study, the most vocal proponents of this bill were people like Pierre-Elliott Levasseur, president of La Presse, and Benoît Chartier and Sylvain Poisson of Hebdos Québec, an organization representing about 150 Quebec weeklies. There was also Paul Deegan of News Media Canada, which represents various media outlets across Canada. There was also Jad Barsoum and the folks from Quebecor, which is by no means a second-rate media organization. All of these people, who represent very small to average-sized media outlets and mega media companies, unanimously agree: Bill C‑18 is a necessity.
I have a simple yet complicated question for my colleague. I want to know whether she listened only to the version of the web giants like Google and Facebook and those who signed agreements with those companies. Did she also take the time to listen to the people from News Media Canada, Hebdos Québec, and other media outlets like La Presse and Les coops de l'information, who have been calling for a bill like Bill C-18?
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Madam Speaker, there is never a dull moment in the House. It truly is incredible. There is always some event or other that grabs our attention.
I am very happy Bill C‑18 has reached this stage. I am happy, but I can promise my colleagues that there are an awful lot of people at media outlets in my riding and pretty much everywhere in Quebec, not to mention everywhere across Canada, based on our conversations with stakeholders, that will let out a big sigh of relief when we finally pass Bill C‑18.
I would humbly like to dedicate my speech to the 1,300 workers in the news sector whose jobs were cut at Bell Media last week. We talked about it here in the House. I would like to spare a thought for two of them. I am sure that many of my colleagues have some in their ridings throughout Quebec and Canada.
Martin Brassard, a journalist with 35 years of experience at Bell Media, in my colleague's riding, Rimouski-Neigette—Témiscouata—Les Basques, lost his job to the cuts. Back home in Drummond, Louis‑Philippe Harnois‑Arel, a talented young journalist full of potential and promise who worked on the Bell-owned Noovo news desk, was also among those who lost their jobs because of these cuts.
Mr. Speaker, you may not have had a chance to read today's news yet, but in today's Le Devoir, Boris Proulx reports that my colleague from Saskatoon—Grasswood hinted that Bell's decision to cut 1,300 jobs and close six radio stations may have been part of a plan, made in cahoots with the government, to force the adoption of Bill C‑18 this week.
I wondered what kind of movie script we were playing out. Have we really got to the point where we believe that a company will fire 1,300 people just because we want to push through a bill that is long overdue and that was obviously going to pass in the coming days or weeks anyway?
Honestly, I think that is going a little overboard with the conspiracy theories. I wanted to say it. I really admire my colleague from Saskatoon—Grasswood. I sit with him on the Standing Committee on Canadian Heritage, which we co-chair. I know that he loves the media industry and that before becoming an MP, he had a career in the media, as did I. He and I will definitely have an opportunity to talk about it again.
To provide some context, the media, and especially the news media, has been struggling for many years. Facebook and Google in particular appropriate the news stories, the news content, without paying royalties or compensation for the material produced with hard work and passion by newsrooms.
In the early 2000s, red flags were already being raised regarding the presence of the web giants, the major corporations that were taking up more and more space on the Internet. The government decided at that time to exempt them from the Broadcasting Act, to exclude them from those regulations. Perhaps the government was short-sighted. I do not want to criticize the decisions made back then, because they were based on the information available at the time, but I think the government could have shown a little more agility. The government may not have given itself sufficient freedom to re-evaluate its position over time.
For years, the news media in particular, but also the cultural industry, have been sounding the alarm and urging caution because these giants were taking up more and more space, and warning that the space taken by these giants was hurting them, eating into their revenues and putting jobs at risk.
That is exactly what has happened over time. Successive governments were warned, but no one ever bothered to lift a finger or consider whether something should be done for the news media and the cultural industry.
As I said earlier, I was in the media before switching to politics. I also worked in the private sector, always with some connection to advertising. For years, I had a front-row seat to the impact this new player in the advertising world was having on the market. For example, representatives would come to us to sell us advertising and explain that it was more profitable for us to buy advertising space from them than from the digital platforms, even though the digital platforms were offering rock-bottom prices compared to traditional media. Obviously, it was very tempting for all kinds of companies to choose the option of switching to digital media, to Google and its ilk.
Today, more than 80% of advertising revenue is generated online. The market has been cornered primarily by Google and Facebook, which, again, pay no royalties. They pay nothing to the people who produce the content. They get to monetize that content and use it to sell their advertising.
On top of that, they collect data. We know that data is even more lucrative than advertising. They are really raking it in and not leaving anything for anyone else. Journalists are slowly seeing their work picked up by digital media, and high-quality reporting by talented journalists is ending up being shared on Facebook or Google in search results. Not a penny goes back to them for that, and not a penny goes back to the media that paid to produce it.
This makes no sense to me. We urgently needed to address the calls from news media and implement legislation that would impose not specific amounts or a payment, but rather a framework for negotiations. Bill C‑18 does not tell companies that they have to pay a certain amount. What Bill C‑18 does is tell companies that they have an obligation to negotiate in good faith within the legislated framework. That is what Bill C‑18 is all about.
It is a bit of a stretch to say that this will give one party an advantage over another. It is going a bit far. I think this bill could likely be improved and it will not solve all of the problems. That is obvious. The news media have fallen so far over the past 10 or 15 years that Bill C‑18 alone is certainly not the solution. However, it is definitely a step in the right direction. We are certainly sending the right message to the web giants by telling them that they cannot cannibalize our news outlets' content and our cultural content.
It is urgent that we pass this bill and it is urgent to see what impact it will have so that we can then put measures in place to help media outlets—
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