Senator Manning: Thank you, Senator Dasko. I guess it’s a fact, as I said in my comments, that it comes down to the money — where the money is being put. We put a fair amount of money into traditional media. We go online. There are opportunities on both sides.

Again, we go back to Bill C-11. We heard from many people with regard to online versus the traditional off-line. I think, again, as we go forward, the numbers of people who are tuning in to traditional media as we understand it are down. They’re down across the board. We have small newspapers across the country — hundreds of newspapers across the country — that have closed up. It seems like our media coverage — our opportunity to tune in to media — is getting smaller and smaller. Therefore, I think we need to find a way at least to make sure that the smaller communities get the opportunity to advertise what they have and tell the stories of a small, rural Canada. I think that’s where, hopefully, some parts of this bill will find their way.