44th Parl. 1st Sess.

June 13, 2022 11:00AM

Jun/13/22 6:40:39 p.m.
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Re: Bill C-11

Mr. Speaker, I will be sharing my time with the member for Drummond. The government is committed to implementing a digital and cultural policy agenda that will serve Canadians' interests not just today but well into the future. It will support our cultural and artistic ecosystems, including our many talented creative sector workers. This is urgently needed. Today, I am pleased to speak to the important elements of the online streaming act. First, I will have the pleasure of talking about Canadian independent producers and the important role they play. Second, I want to talk about the importance of ensuring that Canadians can find and access Canadian stories and music. Delaying Bill C-11 would do harm to our production industry. It would leave the creative ecosystem in a very uncertain and difficult place, without support and predictable funding for Canadian programs. Ultimately, the online streaming act aims to foster an environment where Canadian music and stories can thrive and be discovered. The time to act is now. There is a lot at stake. However, just like last time, the Conservatives have proven that they have no interest in making our broadcasting system fairer by levelling the playing field between tech giants and Canadian broadcasters. They have decided to use every tactic in their tool box to delay and block our study on Bill C-11. It is disappointing but not surprising. On this side of the House, we are committed to supporting the incredible creators across our country, telling stories that reflect our diverse experiences and building cultural bridges that bring us together. Turning an idea into a cultural product is no simple task. From coast to coast to coast, our creatives have undeniable talent and an unparalleled work ethic. Canada's independent producers are an example of this. A Canadian independent producer is a Canadian person or entity, usually a corporation, that creates an audiovisual media project that is not owned or controlled by the broadcaster or distributor. In other words, independent producers make movies, TV shows and documentaries that are not subject to creative control by a TV channel, network, streaming service or cable company. They are crucial to creative risk-taking, authentic storytelling and diverse representation in our audiovisual sector. In film and television, independent productions cover a wide range of formats and genres, from art house films to popular animated kids shows and everything in between. Popular independent programs include comedies like Letterkenny, French-language originals like M'entends-tu? and science fiction like Orphan Black. There are also many acclaimed indie films, such as Ruba Nadda's Cairo Time and Kim Nguyen's French-language film War Witch. These are only a few examples of the range of quality programming that our independent producers create. To successfully realize a project, independent producers do many things. They invest in development, make pitches, secure financing, hire creative and technical teams, scout locations and navigate complex trade, tax and labour arrangements to make projects happen. Not surprisingly, Canadian independent producers often work closely with Canadian musicians for scores and soundtracks. There are over 600 independent production companies in Canada, most of them small and surviving project to project. Canadian independent film and television accounted for $2.9 billion in production volume and more than 81,000 jobs in 2019-20. Many of these independent production companies are undercapitalized and often face difficulty obtaining project financing. In Canada, once a finished project is in hand and all the rights for its creative elements are clear, the producers then make money. However, it is a risky business with a lot of upfront costs. While we may recognize Toronto landmarks in the background of an episode of Suits or even in the foreground of Pixar's Turning Red, these are American productions. They work with Canadian talent below the line: the “best boys”, “grips” and “gaffers” listed in movie credits. They work with our visual effects, post-production and virtual production studios, such as Stoic in Vancouver, Deluxe in Toronto and MELS in Montreal. They are valuable, without a doubt. Canadian productions, and specifically independent Canadian productions, are important for ensuring that cultural industry investments touch down and take root in the places where our stories come from. For example, the long-running Canadian television series Heartland is set in Alberta. It is produced by Calgary-based Seven24 Films and Dynamo Films and has a big local economic impact. For just one season of Heartland, they spent over $28 million on production, saw each dollar of federal tax incentive produce more than $11 in GDP and hired more than 1,400 vendors across Alberta. Independent Canadian productions also tell untold stories and develop diverse programming. Consider Indian Horse, a film adaptation of Richard Wagamese's novel about a talented Ojibwa hockey player who survives the racism and residential schools of his time. Its independent producers were committed to engaging with local indigenous communities, providing jobs and working with elders to ensure respect for cultural protocols. Diversity is one of Canada's greatest strengths. Without independent producers taking risks, we would never have films such as Water in Hindi and Edge of the Knife in the endangered Haida language. In children's and family programming, Canadian independent producers are innovators. The Kratt brothers are pushing boundaries in the multiplatform arena, while WildBrain has become a global programming powerhouse. Our stories and our creative talent are at the heart of the online streaming act. The legislation lists several important factors for the CRTC to consider in its definition of Canadian programs, including, for example, collaboration with Canadian producers, Canadian ownership and exploitation of IP by Canadians. This would give the commission the flexibility to require all types of broadcasting undertakings, including online streaming services, to financially contribute to the development of Canadian programs and Canadian talent. That is what Canada's important independent production sector needs to continue to thrive. A strong independent production sector ensures Canadian stories are told by and for Canadians. However, it is not enough to encourage the production side alone. It is important that Canadians can find and access Canadian stories and music. As we see more of ourselves reflected in these popular mediums, it creates a sense of pride and a sense of unity, which are precisely what we need in these difficult times. The influx of streaming programs has meant access to endless content, but it can be difficult to find or even recognize Canadian programs. This is in part because online platforms are not required to showcase Canadian programs in the same way as traditional broadcasters. Our independent productions, and especially Canadian music, deserve to be discovered and supported. However, in the current context, it is a challenge for independent producers to remain visible in the marketplace. With major artists like Kanye, Adele and Ed Sheeran dropping new music every few weeks, new content simply outpaces our ability to consume it. While we find pride in Canadian artists such as Drake, The Weeknd and Shawn Mendes dominating streaming playlists, we know that production and quality music alone are not enough to get noticed. If that were the case, we would see artists such as k-os, Hawksley Workman, Ada Lea and the quartet Corridor find the global success they deserve. Word-of-mouth marketing is no longer sufficient. Our musical tastes are increasingly dictated by algorithms. What we are asking for has proven successful in the past. Forty-one years ago, the federal government stepped in with requirements for CanCon to save our singers and musicians from being lost to the radio hits from the United States. We are adapting this policy to safeguard Canadian music for the future. Without prominence, Canadian stories and songs will not be discovered, heard or remunerated. Discoverability is important. It is an opportunity to be introduced to up-and-coming Canadian artists such as Morgan Toney, a young Mi'kmaq fiddler from Nova Scotia. I will end here, as I know my time is short. Anything I did not say I can hopefully get to in a question or two.

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