44th Parl. 1st Sess.
March 29, 2022 10:00AM
Madam Speaker, I respectfully acknowledge the Anishinabe people here in the national capital region, located on the unceded traditional territory of the Algonquin nation.
Our government made a commitment to advance the interests of Canada and Canadians through a digital framework that ensures progress for everyone. This program includes measures that will make the Internet fairer and safer for all Canadians while ensuring that it remains a tool that fosters innovation.
I am grateful to have the opportunity to invite my colleagues to support the online streaming act introduced by the hon. member for Honoré-Mercier and Minister of Canadian Heritage.
Parliamentarians, stakeholders and industry players have rightly insisted that our Broadcasting Act, last updated in 1991, no longer adequately supports current or future Canadian creators. In that year, the top song in Canada was Bryan Adams's (Everything I Do) I Do It For You. Since 1991, the broadcasting industry has changed and shifted at an unprecedented pace, partially due to technological developments, but also because of COVID and its impacts on when, where and what content is consumed. In short, the status quo is not a situation that Canadian creators, producers, broadcasters or culture can accept.
For that reason, I would like to take a few minutes to explain why Canadian stories and music should be seen and heard, and why artists such as the Quebec group Bleu Jeans Bleu need a renewed regulatory framework to help them succeed in Canada and abroad.
The Broadcasting Act is a vital part of promoting Canada's cultural sovereignty. The Government of Canada continues to work to ensure that whatever the medium, Canadians will be able to see and hear their own stories, express their values and share their experiences with each other. The act is about harnessing the creativity of Canadians and leveraging the promise of technology.
Online streaming services now dominate the market around the world, and Canada is no exception. In Canada, these services have grown by leaps and bounds by providing their services across the country.
Platforms like Netflix, Disney+, Amazon Prime and others provide Canadian talent with a stage before global audiences. There is no doubt these platforms have made meaningful contributions to the support and promotion of Canadian creators, but there is more that could be done.
These platforms do not have the same responsibilities as traditional broadcasters under the law. For example, these services are not required to support Canadian music and storytelling and other essential objectives of broadcasting in Canada. That is a problem.
Canadian voices and perspectives are unique. Our country's diversity is unparalleled on the world stage, and so are the creative works that emerge from it. The time has come for streaming services to participate in and contribute to the production and exhibition of Canadian stories and music. They are well placed to make a significant and important contribution, while taking into consideration their different and varied business models.
The online streaming act would ensure that financial contributions are made to further Canadian stories and music in a variety of ways, including to support their development, production or promotion, while contributing to the training and development of Canadian creators. In recent years, we have seen one Canadian success story after another, from Schitt's Creek's record-breaking season to Orphan Black's Tatiana Maslany and Kim's Convenience's Simu Liu, who is headlining productions in the Marvel cinematic universe. Large platforms like Disney, Apple and Netflix have taken notice of what Canada has to offer.
Support for the modernization of the Broadcasting Act is not just about guaranteeing access to Canadian creative content. In Canada, we have artists from a variety of cultures, backgrounds and perspectives. This bill is critical to help support our artists and creators, who must be able to realize their full potential.
We have a responsibility to establish a framework and create the necessary space for women and people from francophone, indigenous, racialized, official language minority, LGBTQ2+ and other communities.
The difficulties we have been experiencing over the past two years with the COVID-19 pandemic have shown us that solidarity is essential to support our artists and creators. They support our diverse communities every day. They strengthen the soul of our cultures. They keep our Canadian heritage strong.
The tools proposed in this bill could help us discover the next Denis Villeneuve. We must support our artists, like Canadian drag artist Priyanka, young Mohawk actress Kiawentiio, Manitoban actress and screenwriter Bahia Watson, and Atikamekw artist Laura Niquay from Quebec.
Of course, this includes Hamilton's favourite modern rockers, the Arkells, and many other creators like them who deserve recognition. This bill would breathe new life into a system that will invest in the production and broadcasting of Canadian series, films and music. It would aid in building the infrastructure to continue to support and expand an industry that already employs about 160,000 Canadians. That is similar to the number of workers in our oil and gas sector. This investment will bring even more jobs and opportunities to our artists, creators and producers.
Canadian music is a particularly important part of the cultural sector. The music production and sound recording industry accounts for over $625 million worth of Canada's GDP and almost 10,000 jobs. Through their music and lyrics, Canada's musicians help create relationships and memories, initiate important social discussions and forge a collective national identity and collective national values.
Music allows us to share our country, our culture and our ideas throughout the world. Much of the music we listen to today is provided to us through online services like Spotify, Apple Music and YouTube. It is only fair that just as traditional radio does, these services contribute to supporting Canadian music, whether it be through financial contributions to funds intended to support the Canadian music industry or by showcasing Canadian talent.
It should not matter whether one listens to Michael Bublé on Spotify, YouTube or the radio; these platforms must all contribute to achieving Canada's cultural policy objectives. The need for a modern broadcasting system is now. This bill recognizes the importance of investing in Canadian stories and music.
I would ask the hon. members of the House to support this bill, which is fair, equitable and forward-looking. We need to take immediate action to support the next generation of Canadian talent.
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Madam Speaker, the government has been very clear that it is platforms that fall within the mandate of this legislation, and not users themselves. It is the platforms that we are asking to contribute. Right now, we have a system that is two-tiered, and traditional broadcasters have to follow a number of rules that new streaming services do not have to follow. We want to make an even playing field for broadcasters in this country.
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Madam Speaker, I look forward to working with my colleague to improve Bill C‑11 in any way that we can.
With respect to algorithms, I want to point out that YouTube's own algorithm actively recommends video containing misinformation or hate speech, and those videos tend to perform well on the platform. When it comes to the algorithms about discoverability, we know that in 2020 Spotify found that its own algorithms were leading users to less diverse content.
Under the current system, the share of royalties that Canadian songwriters receive from traditional media outlets versus digital platforms is almost 70% less.
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Madam Speaker, as a broadcaster for 20 years, I very much look forward to working on this bill. I am very proud and happy to be part of the heritage committee working on this legislation. The world of broadcasting would not have long to live if it were not for this legislation and the actions of this government to support our Canadian heritage.
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Madam Speaker, I would like to quote Ian Scott, chair of the CRTC. He said, “We will never regulate user generated content. We are not interested in that.” The Minister of Canadian Heritage, Pablo Rodriguez, said, “once this bill has gone through the parliamentary process—”
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Madam Speaker, thank you for that reminder.
The hon. Minister of Canadian Heritage said, “once this bill has gone through the parliamentary process and received royal assent, we will make it even more clear to the regulator, through a policy directive, that this legislation does not touch users, only online streaming platforms. Platforms are in; users are out.”
I am a member of the heritage committee, so I have the privilege of speaking one on one to a lot of the stakeholders for Bill C-11. What I am hearing from members opposite is a lot of the YouTube talking points, so I am wondering why the Conservatives are so intent on supporting the web giants and not Canadian arts and culture.
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